SharePoint Page Analytics received a major upgrade in May 2025, adding long-term data retention and new metrics for understanding page performance.
Data retention: Long-term historical data now available
New metrics: Distribution channel breakdowns, audience calculation
Export: Data export options added
Interface: Redesigned analytics dashboard
The upgrade provides deeper insights into how pages are discovered and consumed. New audience calculation features help content owners understand who is actually viewing their pages.
Sources: HANDS ON SharePoint